Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
Why do some wild ideas succeed while others fizzle out? In Loonshots, Safi Bahcall explores the fascinating dynamics that often stifle groundbreaking innovations. Bahcall introduces the concept of ‘loonshots’—ideas that seem too far-fetched to succeed but hold immense potential for revolutionary change. Through historical case studies, he reveals how organizations can strike a balance between fostering wild creativity and maintaining stability. Bahcall argues that by protecting and nurturing these high-risk, high-reward ideas, companies can unlock the next big breakthroughs in science, business, and beyond. It’s an eye-opening look at how to turn improbable ideas into world-changing innovations.